Animax has a proven track record having won the first-ever Broadband Emmy for
ESPN’s “Off-Mikes.” SLOTCAR will be directed by Richard D’Alessio (Unplugged TV), who has three Cannes Lions and has worked alongside Barry Levinson and Jerry Seinfeld on the pioneering series,
“Adventures of Seinfeld and Superman.” D'Alessio was also the creative force behind “
Knob Hockey,” a similar branded entertainment series spoofing the NHL.
The first full webisode featuring a Hardee’s slotcar will launch Sat., Feb. 7th on
http://www.Slotcar2009.com and
http://www.hardees.com. Carl’s Jr., is also a series sponsor and will be featured in future webisodes on
http://www.carlsjr.com.
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full press release.
Labels: animax, brand entertainment, press, slotcar