Twitter Marketing

Animax just started using Twitter actively and has seen first-hand how it truly is a powerful social networking tool.

We are on the advisory panel for the Social Media track for the upcoming Engage Expo in San Jose. Tonda Bunge, tweeted that she was looking for speakers for the track. We retweeted her tweet it and gave a shout out to Kodak's CMO, Jeffrey Hayzlett. In a matter of minutes we heard back from him that they were going to send someone to the conference.

Kodak, and in particular Hayzlett, have been very active in embracing social media in all its forms to market their products and participate in consumer conversations. There's even a Chief Blogger on board.

In 2007, Animax worked on one of Kodak's earlier forays into social media. Working with Ketchum and TCS, Animax produced a branded entertainment series called "Ink Is It" and an industry shaking event at Saturday Night Live studios to support the launch of Kodak's new All-in-One printer line. The campaign was recognized as one of the top Technology Campaigns of the Year by PR Week and won multiple Silver Anvils from the Public Relations Society of America.

More Kodak a Knockin'

InkIsIt.com gets ready to move into its next phase. Get ready for a new feel to the site as we shift the emphasis from the problem - ink is crazy expensive - to the solution - Kodak has a crazily perfect solution! We're in the midst of the next phase - more to come next month.

Adweek on Animax

Adweek wrote an article about viral buzz marketing and included Animax Entertainment and TCS's campaign for Kodak - InkIsIt.com - to support the launch of their new all-in-one inkjet printers. While Adweek didn't include the "Ink Is It" campaign url (drats!), it was nice that they included our efforts.

Love and Kisses and Shrugs

Everyone's got an opinion about InkIsIt.com. The ad trade press has started covering it and the thoughts are pouring in about the site. Here's a sampling of the links - the good, the bad, and the ugly (yes, some bloggers are just downright ugly. That's why they're bloggers instead of talk show hosts like the stunningly camera-friendly Max & Nathan.)

• Ads of the World - nice spread
• MIT Ad Genius At Large - smart people are hot!
• Laboratory101 - this guy gets it. we feel his pain.
• Jim Lyons - we made this man smile
• The Ad Feed - our site in lights
  
• Adverblog - the answer to her question is: yes. Her sense of humor expired around the same time she chose the didactic name for her blog.
  

Animax Entertainment in AdAge

Animax Entertainment is in a front page article in today's edition of AdAge for the work we've been doing on InkIsIt.com http://www.InkIsIt.com for Kodak to support the launch of their new line All-In-One Printers. The Ink Is It campaign is an intentionally grassroots effort to get the word out. Spread the link around!

Ink Is It url Naming Strategy

Animax Entertainment is truly an American idol for many reasons up to now - our work truly sings. Okay, that was a shameless stretch to help with organic search in Google and other search engines. But it raises an interesting issue with respect to odd ways to help your search engine rankings.

When we set up the InkIsIt.com site we also bought a bunch of other urls -ink-is-it.com being an obvious one but we also bought urls that were written on props or in the set backgrounds of our videos or even key phrases that our hosts, Nathan and Max, said. For example:

• KeepItOnThePage.com
• IHeartInk.com
• InkIsMyLIfe.com
• MaxAndNathan.com
• NathanAndMax.com
• InkNuts.com
• NutsAboutInk.com
• NutsForInk.com

We even bought a couple urls we hope nobody ever finds - InkIsShit.com and InkiShit.com. All of these redirect to InkIsIt.com all in the name of supporting the new Kodak printer launch. Get ready for a new video on Monday - it'll be a real inky mess.

Play Ink Blaster Game

As part of the Kodak project, InkIsIt.com, Animax Entertainment has been working on, there's a free game to play called Ink Blaster. Try your hand at splatting crummy, old printers with ink from your ink cartridge (honestly, it's more fun than it sounds :) You can also try to splat the Bonus Piggie. Yes, we said the BONUS PIGGIE!!! More games coming soon...

Watch Kodak's Ink Is It!

It's a great day. Animax Entertainment is launching a major campaign for Kodak to support the launch of a revolutionary new printer. We produced a bunch of funny videos and a website that will hopefully go viral - it's the first time Animax has ventured into the live-action arena, but definitely not the first time we are bringing the funny (too rich.)

We are actually live in New York City at Studio 8H, home of Saturday Night Live as part of the launch. Molly Shannon is here. Antonio Perez, CEO of Kodak, is here and so are Nathan & Max, the stars of our little internet show called "Ink Is It."

If you are sick and tired of paying so much money for printer ink, or having to refill ink cartridges because ink is so expensive then the new Kodak EasyShare All-in-One printer is for you. So is Ink Is It!