Ink Is It url Naming Strategy

Animax Entertainment is truly an American idol for many reasons up to now - our work truly sings. Okay, that was a shameless stretch to help with organic search in Google and other search engines. But it raises an interesting issue with respect to odd ways to help your search engine rankings.

When we set up the InkIsIt.com site we also bought a bunch of other urls -ink-is-it.com being an obvious one but we also bought urls that were written on props or in the set backgrounds of our videos or even key phrases that our hosts, Nathan and Max, said. For example:

• KeepItOnThePage.com
• IHeartInk.com
• InkIsMyLIfe.com
• MaxAndNathan.com
• NathanAndMax.com
• InkNuts.com
• NutsAboutInk.com
• NutsForInk.com

We even bought a couple urls we hope nobody ever finds - InkIsShit.com and InkiShit.com. All of these redirect to InkIsIt.com all in the name of supporting the new Kodak printer launch. Get ready for a new video on Monday - it'll be a real inky mess.

Animax Got Into MIT!!!

Congratulations Animax! We got into MIT! Actually we got into the MIT Convergence Culture Consortium blog because of one of our transmedia productions. Huh? Not even wikipedia has a listing for "transmedia." We're pretty sure after reading this, that transmedia means how a particular piece of content is handled across various storytelling media - broadcast, broadband, theatrical, retail entertainment, etc. and how each piece of content and it's treatment contributes to a meta-narrative spanning across all media in aggregate. We're not exactly sure that's what it means because our brain started to hurt trying to understand all the MIT-speak (although, reading Geoffrey Long's blog helped.)

Anyways, all the fuss is being made over the highbrow cartoon we produce for WWE called Mr. McMahon's Kiss My Ass. It turns out that KMA is one of the "stranger transmedia products" Sam Ford has ever heard of - now, that's a pull-quote! Ford is a 2007 Masters of Science Candidate in Comparative Media Studies at MIT and is entering his second year as a media analyst for the Convergence Culture Consortium. He's also a fan of wrestling -- he didn't go as far as to say he's a fan of Mr. McMahon's posterior. KMA qualifies as transmedia because McMahon exploits his rump live in the ring (theatrical entertainment), on TV (broadcast entertainment), in print, and now, with our help, online. By the way, the latest episode features Mel Gibson.

Upon further review it seems like we've been involved in a number of transmedia productions not the least of which is the one Animax won an Emmy for - ESPN's animated Off-Mikes which spans many of the same media as WWE including radio.

P.S. Hey MIT, we feel like we deserve an honorary doctorate after trying to figure this transmedia stuff out.