Adweek on Animax

Adweek wrote an article about viral buzz marketing and included Animax Entertainment and TCS's campaign for Kodak - InkIsIt.com - to support the launch of their new all-in-one inkjet printers. While Adweek didn't include the "Ink Is It" campaign url (drats!), it was nice that they included our efforts.

Animax Entertainment in AdAge

Animax Entertainment is in a front page article in today's edition of AdAge for the work we've been doing on InkIsIt.com http://www.InkIsIt.com for Kodak to support the launch of their new line All-In-One Printers. The Ink Is It campaign is an intentionally grassroots effort to get the word out. Spread the link around!

Ink Is It url Naming Strategy

Animax Entertainment is truly an American idol for many reasons up to now - our work truly sings. Okay, that was a shameless stretch to help with organic search in Google and other search engines. But it raises an interesting issue with respect to odd ways to help your search engine rankings.

When we set up the InkIsIt.com site we also bought a bunch of other urls -ink-is-it.com being an obvious one but we also bought urls that were written on props or in the set backgrounds of our videos or even key phrases that our hosts, Nathan and Max, said. For example:

• KeepItOnThePage.com
• IHeartInk.com
• InkIsMyLIfe.com
• MaxAndNathan.com
• NathanAndMax.com
• InkNuts.com
• NutsAboutInk.com
• NutsForInk.com

We even bought a couple urls we hope nobody ever finds - InkIsShit.com and InkiShit.com. All of these redirect to InkIsIt.com all in the name of supporting the new Kodak printer launch. Get ready for a new video on Monday - it'll be a real inky mess.

Watch Kodak's Ink Is It!

It's a great day. Animax Entertainment is launching a major campaign for Kodak to support the launch of a revolutionary new printer. We produced a bunch of funny videos and a website that will hopefully go viral - it's the first time Animax has ventured into the live-action arena, but definitely not the first time we are bringing the funny (too rich.)

We are actually live in New York City at Studio 8H, home of Saturday Night Live as part of the launch. Molly Shannon is here. Antonio Perez, CEO of Kodak, is here and so are Nathan & Max, the stars of our little internet show called "Ink Is It."

If you are sick and tired of paying so much money for printer ink, or having to refill ink cartridges because ink is so expensive then the new Kodak EasyShare All-in-One printer is for you. So is Ink Is It!