Greenberg Wins Duel Over Golic

Mike Greenberg of ESPN.com Off-Mikes series that Animax Entertainment animates and produces and wins Emmys for, is set to host DUEL, the new ABC game show.

New ESPN Episode

Enjoy the latest episode of the Emmy winning series from Animax and ESPN.

The Cold Hard Truth

We're in Cold Hard Flash again - and we didn't even know about the AdAge article - Off-Mikes is on the iPhone!

Hummer Fuels 4th Season of Off Mikes
By Aaron Simpson(Aaron Simpson)
The series, which is animated by Culver City-based Animax Entertainment, has already earned two Emmy nominations and one win. This season features a new cast member - Hummer. The auto maker is sponsoring the 4th season ...

Hummer-ing Along with ESPN

Season 4 of ESPN's Off-Mikes just launched. Crazy that it's already been four seasons! This season kicks off with a bunch of classic episodes. (Thank God because we are still cranking out the rest of the season's 5 new ones.)

The other new twist is that Off-Mikes is now officially a great example of brand entertainment at it's 2.0 finest. This new season is sponsored by Hummer in a very obvious way and in a sly way in every episode. The intro for the series since Season 2 has always had a bunch of visual gags referring to some of the all-time great partners - Sonny and Cher, Batman and Robin and Starsky and Hutch. Well instead of Starsky & Hutch's usual red and white Gran Torino, Mike and Mike get into their souped up Hummer. We even got to animate a Hummer commercial.

For trivia buffs, Hummer wasn't actually the first example of product placement in the Off-Mikes series. If you look closely, you'll also see the Animax banana peel logo in every episode. We even included our phone number on the side of a boat in one of them.

Cry of the Tiger

The next episode of the Animax Entertainment produced flash animation series Off-Mikes is now live on ESPN. The new episode is called "Cry of the Tiger" and it's all about Mike Golic's ability to humiliate his son.

Animax Got Into MIT!!!

Congratulations Animax! We got into MIT! Actually we got into the MIT Convergence Culture Consortium blog because of one of our transmedia productions. Huh? Not even wikipedia has a listing for "transmedia." We're pretty sure after reading this, that transmedia means how a particular piece of content is handled across various storytelling media - broadcast, broadband, theatrical, retail entertainment, etc. and how each piece of content and it's treatment contributes to a meta-narrative spanning across all media in aggregate. We're not exactly sure that's what it means because our brain started to hurt trying to understand all the MIT-speak (although, reading Geoffrey Long's blog helped.)

Anyways, all the fuss is being made over the highbrow cartoon we produce for WWE called Mr. McMahon's Kiss My Ass. It turns out that KMA is one of the "stranger transmedia products" Sam Ford has ever heard of - now, that's a pull-quote! Ford is a 2007 Masters of Science Candidate in Comparative Media Studies at MIT and is entering his second year as a media analyst for the Convergence Culture Consortium. He's also a fan of wrestling -- he didn't go as far as to say he's a fan of Mr. McMahon's posterior. KMA qualifies as transmedia because McMahon exploits his rump live in the ring (theatrical entertainment), on TV (broadcast entertainment), in print, and now, with our help, online. By the way, the latest episode features Mel Gibson.

Upon further review it seems like we've been involved in a number of transmedia productions not the least of which is the one Animax won an Emmy for - ESPN's animated Off-Mikes which spans many of the same media as WWE including radio.

P.S. Hey MIT, we feel like we deserve an honorary doctorate after trying to figure this transmedia stuff out.

Numb and Number

ESPN launched the next episode of the Emmy Award winning Off-Mikes today featuring Mike Golic and Mike Greenberg in "Numb and Number." In this episode Greenberg causes a scene at a christening party as his son rides him like a bucking bronco.