Animation and Advertising

As part of Advertising Week in New York City, Animax Entertainment's Michael Bellavia will be participating on a panel entitled Animation and Advertising. The panel will explore the current and future state of animation, storytelling and visual effects on Madison Avenue. Ask a provocative question Wednesday, September 23 at the Paley Center for Media.

Digital Hollywood Panel

Animax Entertainment will be represented on a panel in the upcoming Digital Hollywood conference. The panel is in the Advertising track on Thursday October 22nd and is entitled "Strategizing the Campaign: Selling Movies, TV, and Video on the Web, Social Media, Mobile and TV." Likely we'll touch on some of the efforts underway behind Popzilla, the new TV show we are producing for MTV, as well as some of our other work.

Wiki of TV?

Huge news this week. The future of TV for everyone will be served from one uber DVR. It's as if the Library of Congress held every TV show ever made, no matter how obscure, and you could access it anytime, anywhere, on any platform.

The implications for advertisers and the advertising industry are enormous. If I (as a rabid television consumer) can voluntarily engage with any kind of entertainment content I want, without ever having to see an ad, how do advertisers get their brand stories to foster that same kind of voluntary engagement? It starts with the advertiser's product or service being remarkable enough that an equally remarkable story can be crafted and told by their agency that would compel me to voluntarily engage with it as well. Agencies aren't usually known for being master storytellers so they've got an uphill battle ahead of them.

There will be more coming out on this very subject from Animax Entertainment in the near future.

Best Buy Black Tie

Animax was asked by Ketchum to help write and produce a launch event for Best Buy's newest service offering the Geek Squad Black Tie Service. To introduce the service we wrote a script for the event emcee and for three celebrities who Best Buy felt embodied Protection: Richard Dean Anderson (MacGyver), Tanya Roberts (Charlie's Angels and Sheena) and Steven Seagal (of Mojo Priest fame.)

And for a little more tongue in cheek kind of coverage of the event check out Defamer.

Animax worked with Ketchum in the past on the "Ink Is It" campaign for Kodak and the launch event at SNL Studios which recently won a Silver Anvil from the Public Relations Society of America.