Animax Entertainment

Whole Foods Love Local

David Logan — Thu, 09 Feb 2012 20:57:08 +0000

The new site for Whole Foods Market, built by Animax, just launched with the message “whole foods love local” (http://wholefoodslovelocal.com/). The blog driven site emphasizes the company’s focus on natural and organic products and features stories and videos about local farmers who actually grow the food, focusing on their love and passion for what they do. There’s also a new web series launching featuring a fun love story set in Whole Foods aisles.

Arnold Speaks for USAID

David Logan — Tue, 07 Feb 2012 23:21:02 +0000

The FWD campaign by USAID and the Ad Council raises awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa. For the campaign, Animax revived “Arnold Speaks” and produced a video where Arnold pontificates about FWD (http://www.youtube.com/watch?v=u20oCN1gvpg). We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for the video alone. Our sister company, HelpsGood, helped drive over 100 million impressions for the campaign overall.

C U @ CES

Michael Bellavia — Tue, 10 Jan 2012 20:06:57 +0000

Michael Bellavia is heading to CES to speak during one of the International Academy of Web Television (IAWTV) track sessions – “Shooting for Success: Best Production Practices For Your Web Series.” He’s representing the PGA and Animax along with reps from WGA and SAG. Here’s the panel description:

While a lot of basic set practices apply to web series, sometimes smaller budgets and quick turn-around times led to cutting corners and safety concerns. Such doesn’t need to be the case and this panel will help! Topics will include working with Unions (SAG, PGA, WGA) and how to stretch your dollars so the cast and crew will want to work with you again and again.

See you there.

New iPhone App

Michael Bellavia — Wed, 21 Dec 2011 21:23:34 +0000

Fun Nugget just launched Ty Inc’s first iPhone game. It’s called Beanie Ballz Bounce. Tilt your iPhone, iPad or iTouch back and forth to help the Beanie Ballz bounce past the Monstaz and collect Ty hearts along the way. The fun and family friendly mobile app is only 99 cents (a cheap Christmas gift) and features cute animals and monsters and easy access to buy the toys too.

The Case Crusaders

Michael Bellavia — Fri, 14 Oct 2011 01:42:54 +0000

Working with our sister company, Helpsgood, we concepted and produced an animated video series for Healthy Lifestyle Choices and their new Behavioral-Health Curriculum for children. The videos highlight positive ways for kids to set and accomplish goals, eating healthy, decision making and positive expression. The webisodes also introduce the new faces of Healthy Lifestyle Choices: The Case Crusaders. The Crusaders are actually the school trophies who come to life and help students solve problems. Check out the videos and the activities.

Augmented Reality

Michael Bellavia — Tue, 27 Sep 2011 00:42:25 +0000

The site for Terra Nova, Fox’s new dinosaur themed show, launched http://www.liveterranova.com with a series of Facebook connected games. The four games mix gameplay mechanics inspired by titles like GeoWars, Finger Twister and even an augmented reality version of the classic Simon memory game. See if you’re chosen to enter the lottery.

Live Terra Nova on Fox

Michael Bellavia — Wed, 24 Aug 2011 19:13:20 +0000

Fox’s new Steven Spielberg produced dinosaur show launches next month but the Terra Nova website just went live. Take the quiz to enter the lottery and walk with the dinosaurs. More games and content are rolling out in the coming weeks in run up to the TV show’s 9/26 launch date so stay tuned.

Explore the Zhuniverse

Michael Bellavia — Fri, 05 Aug 2011 18:12:45 +0000

If you like little hamsters, toys, bright colors, cute things and little squeaks, then you will love the new Zhuniverse that just launched. Explore the world, dress up a room, play a game, watch the new movie trailer and more in this immersive, fun website for kids of all ages.

Get a Clue

Michael Bellavia — Thu, 04 Aug 2011 23:22:14 +0000

Animax Entertainment has been working on a transmedia project for Scholastic called The 39 Clues. We’re in the midst of developing several new games to launch with the new book Medusa Plot series coming out at the end of the month. These 3D Flash games integrate into the rich story that takes kids from print to online to mobile and beyond.

Hands Only CPR

Michael Bellavia — Thu, 16 Jun 2011 18:57:12 +0000

We’re also working on the the social media effort for the Ad Council and the American Heart Association’s Hands Only CPR effort. Take 60 seconds to watch the video at http://www.handsonlycpr.org or, if you have a little more time and are a lover of disco, watch this video featuring Ken Jeong, star of NBC’s Community and the blockbuster movie, The Hangover.

Hands Only CPR