We’re also working on the the social media effort for the Ad Council and the American Heart Association’s Hands Only CPR effort. Take 60 seconds to watch the video at http://www.handsonlycpr.org or, if you have a little more time and are a lover of disco, watch this video featuring Ken Jeong, star of NBC’s Community and the blockbuster movie, The Hangover.
We’ve been working on the Light It Up Blue social media campaign with Autism Speaks and the Ad Council. For the next two days, buildings around the world are going to be lit up blue to honor World Autism Awareness Day on April 2. You can show your support by wearing blue, downloading the Light It Up Blue iPhone app, or by visiting www.LightItUpBlue.org. The whole month of April there will be various awareness and education efforts ongoing.
AOL paid media attention to Smokey Bear today by featuring the wildfire prevention icon on their homepage today along with Disney’s Bambi. Animax has been on the campaign now for almost a year.
Animax continues to work on a variety of social media marketing and web development projects for the Ad Council. In particular :
The San Fernando Valley Business Journal just released an article featuring Animax and how we’re leveraging social media for our clients. Take a read.
Animax has been working with the Ad Council for the past few months on the social media campaign for the wildfire prevention icon, Smokey Bear. In just a few months, we’ve helped Smokey double his Twitter following, increase his Facebook fans by 50% and double views on his dedicated YouTube channel. Along the way we had some nice mentions about the social media effort itself.
It’s been helpful to have some nice press-worthy events to promote like the big one today. Emmy-winning actress, comedienne, and animal-lover, Betty White, became an honorary Forest Ranger. Probably the highest point for her in a year where she’s been riding the highs of SNL, Facebook stardom and all the other well-deserved accolades.
Overall it’s gone so swell, that we’re staying on board for awhile more. Go Team Smokey, Go!
Animax will be speaking at both the upcoming 140 Characters Conference in Los Angeles and at CTIA in San Francisco as part of the PGA New Media Council’s mobile sessions. at the 140 LAX event we’ll be leading a session on deploying social media to further the goals of non-profits, with a particular focus on our work with Smokey Bear via Twitter and Facebook. At CTIA, we’ll be moderating a panel focused on mobile animation. Let us know if you’d like to meet up at either event.
Stay tuned for a unique UGC video effort in the next few weeks to support the What a Difference campaign for people living with mental illness—and their friends. The Substance Abuse and Mental Health Services Administration (SAMHSA) in concert with the Ad Council have developed a multimedia public service campaign to encourage, educate and inspire 18-25 year olds to step up and support friends they know are experiencing a mental health problem. You’ll soon have a chance to help lend your voice to the cause and show your support to a friend living with mental illness.
Campaign for Mental Health Recovery – Dude Got Back
Animax Entertainment is working on a Facebook Connect game for NBC Universal’s Bravo TV called “Who is Top Chef?” Currently in the development stage, the social game is set to launch a few months from now. Players will be able to test their skills against their friends to see if they have what it takes to be a culinary master and earn the title of Top Chef.
Read the full press release here.
Inc. Magazine just highlighted Animax in an article about Social Media employee policies. In general our policy is pretty liberal in that we’d much rather focus on being part of the conversation than on controlling the kinds of things employees or connected folks say in particular. Our policy organically developed as we started to use Facebook, Twitter and other social media for marketing for Animax, FunNugget.com, as well as on client projects. One caveat: since we’ve produced a lot of kids focused work there are definite differences in approach to conversations in order to ensure security and safety.
Animax Entertainment is an Emmy Award winning studio that creates Flash animation, iphone apps, games, virtual worlds and fun stuff for all screens.
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