The FWD campaign by USAID and the Ad Council raises awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa. For the campaign, Animax revived “Arnold Speaks” and produced a video where Arnold pontificates about FWD (http://www.youtube.com/watch?v=u20oCN1gvpg). We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for the video alone. Our sister company, HelpsGood, helped drive over 100 million impressions for the campaign overall.
Archive for the ‘arnold’ Category
Sorry we’ve been pretty quiet lately but we’ve been working on a big project that launches next week. Here’s a hint – it’s not animated. Another hint – it will be mind blowing. Not sure on that last hint, but we’ll be sure to let you know when it launches.
We’re barely into 2007 and we’re already full steam ahead. Animax Entertainment just made the featured creator list over at Revver – another home page tout for us. We’ve been using Revver to distribute some of our original animation productions like those profound missives from Arnold Schwarzenegger over at ArnoldSpeaks.com, our well received Christmas cards and then some of other animated content. If you are a content creator, the Revver model is a producer respectful one in that you get a cut every time someone checks out your content. Take a gander.