Archive for the ‘ad council’ Category

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Arnold Speaks for USAID

Tuesday, February 7th, 2012

The FWD campaign by USAID and the Ad Council raises awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa.  For the campaign, Animax revived “Arnold Speaks” and produced a video where Arnold pontificates about FWD (http://www.youtube.com/watch?v=u20oCN1gvpg).  We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for the video alone.  Our sister company, HelpsGood, helped drive over 100 million impressions for the campaign overall.

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Posted in ad council, animation, animax entertainment, arnold, fwd, helpsgood, usaid | No Comments »

Hands Only CPR

Thursday, June 16th, 2011

We’re also working on the the social media effort for the Ad Council and the American Heart Association’s Hands Only CPR effort.  Take 60 seconds to watch the video at http://www.handsonlycpr.org or, if you have a little more time and are a lover of disco, watch this video featuring Ken Jeong, star of NBC’s Community and the blockbuster movie, The Hangover.

 

 

Hands Only CPR

 

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Posted in ad council, health, social | Comments Off

Get Dad to the Doc

Thursday, June 16th, 2011

It’s Men’s Health Month and Animax is helping the Ad Council and AHRQ’s Healthy Men campaign raise awareness of the importance of men getting their preventive medical tests. Here’s an easy way to send Dad a Father’s Day card or to send a short reminder to any guy in your life who you think has been neglecting their own health – the ecard campaign site is called Get Dad to the Doc.  Do it for them.  Do it for yourself.  Send an ecard today.

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Smokey Bear free apps

Thursday, June 2nd, 2011

Got an iPhone, iPad or an Android phone?  Now you can download a free Smokey Bear app that Animax built for the Ad Council.  Learn the proper way to build and put out a campfire, download wallpapers and connect with Smokey Bear across all his social media channels.  Animax continues to work on the social media marketing campaign — in a year that’s seen devastating wildfires, it’s been key to get Smokey’s wildfire prevention message  anyway possible, on Facebook, Twitter and even now via a mobile app.

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Posted in ad council, app, mobile | Comments Off

Light It Up Blue

Friday, April 1st, 2011

We’ve been working on the Light It Up Blue social media campaign with Autism Speaks and the Ad Council.  For the next two days, buildings around the world are going to be lit up blue to honor World Autism Awareness Day on April 2.  You can show your support by wearing blue, downloading the Light It Up Blue iPhone app, or by visiting www.LightItUpBlue.org.  The whole month of April there will be various awareness and education efforts ongoing.

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AOL Homepage

Tuesday, March 1st, 2011

AOL paid media attention to Smokey Bear today by featuring the wildfire prevention icon on their homepage today along with Disney’s Bambi.  Animax has been on the campaign now for almost a year.

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Enter the Sweepstakes!

Monday, February 7th, 2011
The Play Asterisk Free Sweepstakes just launched.  Go to the anti-steroid campaign Facebook page, take the pledge to play sports steroid-free and enter the sweepstakes for a chance to win US Olympic Committee and Team USA branded gear.  We are working with the USOC and the Ad Council on the multi-month social media marketing campaign across Facebook, Twitter and other social media platforms.
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Top 3 Ad Council Projects

Friday, December 10th, 2010

Animax continues to work on a variety of social media marketing and web development projects for the Ad Council.  In particular :

  1. Smokey Bear – we’re continuing to manage the social media marketing efforts for Smokey.  He just reached 30,000 fans on Facebook.
  2. US Olympic Committee – pretty soon we’re going to be launching a Facebook driven sweepstakes to help teens realize that steroids aren’t an answer to being a better athlete.  P90X enthusiasts we hope you get behind the campaign.
  3. EPA – we’re giong to go through a redesign of an Asthma education site www.NoAttacks.org – stay tuned.
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Smokey Bear & Betty White

Tuesday, November 9th, 2010

betty-white-smokey-bear

Animax has been working with the Ad Council for the past few months on the social media campaign for the wildfire prevention icon, Smokey Bear.  In just a few months, we’ve helped Smokey double his Twitter following, increase his Facebook fans by 50% and double views on his dedicated YouTube channel.  Along the way we had some nice mentions about the social media effort itself.

It’s been helpful to have some nice press-worthy events to promote like the big one today.  Emmy-winning actress, comedienne, and animal-lover, Betty White, became an honorary Forest Ranger.  Probably the highest point for her in a year where she’s been riding the highs of SNL, Facebook stardom and all the other well-deserved accolades.

Overall it’s gone so swell, that we’re staying on board for awhile more.  Go Team Smokey, Go!

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SAMHSA Winners Announced!

Monday, October 11th, 2010

The Substance Abuse and Mental Health Services Administration (SAMHSA) and The Advertising Council announced that Francesca Pileggi of Glen Mills, Pennsylvania has been selected as the grand prize winner of the What a Difference a Friend Makes contest for her "Always Be There" submission. The contest was conducted to encourage, educate and inspire young adults (18-25 years old) to step up and support friends and family they know are experiencing a mental health problem and is an extension of the SAMHSA and Ad Council public service advertising (PSA) Campaign for Mental Health Recovery called "What a Difference a Friend Makes."

Animax's Green Division ran the video submission contest for The Advertising Council.

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