Archive for February, 2012

Whole Foods Love Local

Thursday, February 9th, 2012

The new site for Whole Foods Market, built by Animax, as a part of Omelet’s “Love Local” marketing campaign for Whole Foods Market Southern Pacific Region, just launched with the message “whole foods love local” (http://wholefoodslovelocal.com/).  The blog driven site emphasizes the company’s focus on natural and organic products and features stories and videos about local farmers who actually grow the food, focusing on their love and passion for what they do. There’s also a new web series launching featuring a fun love story set in Whole Foods aisles.

 

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Arnold Speaks for USAID

Tuesday, February 7th, 2012

The FWD campaign by USAID and the Ad Council raises awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa.  For the campaign, Animax revived “Arnold Speaks” and produced a video where Arnold pontificates about FWD (http://www.youtube.com/watch?v=u20oCN1gvpg).  We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for the video alone.  Our sister company, HelpsGood, helped drive over 100 million impressions for the campaign overall.

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