Archive for November, 2010

Social Media Tools

Monday, November 22nd, 2010

The San Fernando Valley Business Journal just released an article featuring Animax and how we’re leveraging social media for our clients.  Take a read.


Healthy Lifestyle Choices

Thursday, November 11th, 2010

Animax just helped Healthy Lifestyle Choices with a creative design and character development initiative.  We developed a whole new cast of characters, a story bible and other assets that the non-profit will use to help empower youth with the knowledge and skills practice to make healthy choices for a lifetime.  In the coming weeks, the new characters will start being integrated into their nationally distributed curriculum materials.  HLC’s aims are to address issues that are currently getting a lot of media attention – everything from conflict resolution to bullying to healthy eating and exercise to substance abuse.

It’s always good when Animax gets to help good.


Hitachi Animated

Tuesday, November 9th, 2010


As even Hitachi, puts it “Today’s IT infrastructure can be a complex and often accidental architecture made up of servers, switches and storage devices from multiple vendors.”  Animax just helped to make it a little more understandable in a series of animated videos.


Smokey Bear & Betty White

Tuesday, November 9th, 2010


Animax has been working with the Ad Council for the past few months on the social media campaign for the wildfire prevention icon, Smokey Bear.  In just a few months, we’ve helped Smokey double his Twitter following, increase his Facebook fans by 50% and double views on his dedicated YouTube channel.  Along the way we had some nice mentions about the social media effort itself.

It’s been helpful to have some nice press-worthy events to promote like the big one today.  Emmy-winning actress, comedienne, and animal-lover, Betty White, became an honorary Forest Ranger.  Probably the highest point for her in a year where she’s been riding the highs of SNL, Facebook stardom and all the other well-deserved accolades.

Overall it’s gone so swell, that we’re staying on board for awhile more.  Go Team Smokey, Go!