Twitter Marketing

July 9th, 2009

Animax just started using Twitter actively and has seen first-hand how it truly is a powerful social networking tool.

We are on the advisory panel for the Social Media track for the upcoming Engage Expo in San Jose. Tonda Bunge, tweeted that she was looking for speakers for the track. We retweeted her tweet it and gave a shout out to Kodak’s CMO, Jeffrey Hayzlett. In a matter of minutes we heard back from him that they were going to send someone to the conference.

Kodak, and in particular Hayzlett, have been very active in embracing social media in all its forms to market their products and participate in consumer conversations. There’s even a Chief Blogger on board.

In 2007, Animax worked on one of Kodak’s earlier forays into social media. Working with Ketchum and TCS, Animax produced a branded entertainment series called “Ink Is It” and an industry shaking event at Saturday Night Live studios to support the launch of Kodak’s new All-in-One printer line. The campaign was recognized as one of the top Technology Campaigns of the Year by PR Week and won multiple Silver Anvils from the Public Relations Society of America.

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