LA based Emmy Award winning digital studio that produces original and branded entertainment for all screens. We make games, video, iphone apps, virtual worlds, animation and other social media.

Tuesday, August 30, 2005

Shame on eBay!

Did a Google search on hurricane relief to make a contribution. While some of the links were appropriate, it's amazing how quickly the crass crew jumps into action - t-shirts are already on sale.

One of the more offensive items is an Adwords listing by none other than eBay. This is yet another example of internet marketing and specifically keyword marketing done wrong. Wonder how many other "keywords" eBay bought that wind up sounding like this terrible Adword haiku.

18 Comments:

At 12:50 PM, Blogger Ryan said...

ebay isn't buying those ads... Those are purchased by affiliates who cash in on the purchases made by those who click through their links.

 
At 1:02 PM, Blogger Michael Bellavia said...

guess there's no way to police all such instances of brand misuse - just would think that there'd be some way to monitor the partners they choose to work with. each of these little impressions has an impact - look at how i even incorrectly attributed the ads to them. although clicking through the link it's difficult to see who actually is benefiting from such a link.

 
At 1:45 PM, Anonymous Anonymous said...

Yes this story is completely incorrect. This is a random keyword buy for any word that it says you can get it at ebay. They did not target tihs specifically.

 
At 4:13 PM, Anonymous piping hot pixels said...

The query was hurricane+relief, it still should have been filtered; I'm sure they have the manpower for it. Also, Ebay makes enough money. They don't need free legal defense handouts from netsurfing lurkers.

 
At 4:50 PM, Anonymous Anonymous said...

I don't bother reading many blogs but I really like your's. Well done on adding something good to the rubbish that usually fills blogs.

My site is on best acne cures related goodies. It pretty much covers most best acne cures subjects.

If you get time, pop in and have a look

Thanks

 
At 5:41 PM, Blogger Michael Bellavia said...

While we can tell the acne cures entry above is spam, we think it's pretty funny spam at that so decided to let it live here - at least for now.

 
At 1:38 AM, Anonymous Anonymous said...

OMG, how can you have soooooo many search bars on internet explorer, even 1 does my head in,

... oh are we suppost to leave a comment about the ebay thing,
WELL, i have a story about google,
one day, i added my site to google, (www.smartprofile.co.uk) and i it stil hasn't come up, evil or what eh? apart from that, googles cool,

after all that typing i forgot we're talking about ebay,

Sorry

 
At 9:41 AM, Anonymous Anonymous said...

It auto generates a response for anything you search for. Lets think for a minute about some of the more obvious blantantly offensive things people can search for.

Got one in your head? Good.

Now, you're either saying E*Bay should filter out "hurricane relief" from all the varied nasty bad words people could potentially put into a search term, or they should filter out ALL the nasty bad words people could potentially put into a search term. Either way, you are making a mountain out of a molehill. Or a ocean out of a river. Or even, dare I say, a hurricane out of storm cloud.

 
At 10:00 AM, Anonymous Anonymous said...

try this...(not being racist at all, do NOT get me wrong)
Type in "black people" in google. That def should be filtered out if anything.

 
At 10:18 AM, Anonymous Elle said...

i reckon its just another way for another company to make money out of a disaster. they sell anything, Valentines day, people buy anything for that, birthdays, christmas, easter, nobody seems to be able to remember the values of anything unless its gift wrapped, its digusting that anything that happens in the world companies want to make merchandice and money out of it!

 
At 11:10 AM, Anonymous Anonymous said...

looks like they fixed many of these. good thing they still have 'slaves', though, b/c i wuz gittin' tyred of doing the searches myself. type it write. i said type it write. you idiot. type it write. i need me a new model.

 
At 7:49 PM, Anonymous Anonymous said...

just did the same exact search... nothing came up... Honestly, do you think such a credible affiliation would do something like that? Idiots...

 
At 9:30 PM, Anonymous Anonymous said...

What a bunch of ignorant jerks. No one on here has the sense to leave a literate comment (as evidenced by their spelling, if not their stupid opinions)... Since I got here from an off-the-wall URL, I have no idea what idiot web site these morons came from, but I'm surprised they had the intelligence to boot their PC's...

God help the internet when idiots figure out how to post their ramblings... (and they have).

 
At 9:30 PM, Anonymous Anonymous said...

dumbasses....

 
At 11:37 PM, Anonymous Raymond Chandler III said...

The Problem inlies in Googles Search engine. Well it's not really a problem.
The way the Engine works is that it filters out keywords. These are used to bring up various advertisements (Ebay and amazon are quite common due to their large sales) as well as webpages. The engine works not by specifically pulling keywords associated with a buisness but rather whats on the webpage. Ebay and amazon use whats called a Meta Tag that is altered by a Script Such as JavaScript or PHP to define their pages based on whats being displayed on the page. Googles Enigne in turn Caches the webpage and uses it for further searches.

In short someone who bought a T-Shirt that had a name Katrina associated with it before the hurricane is the real culprit... or perhaps even Google's engine itself. But as we all know they have a place on the webpage that asks for a link.

Also filtering out the Keyword Katrina assocated with "Hurricane" and an item of apperal is virtually improbable. There are thousands of Nouns associated with Item apperal and to go through a filter them one by one is wasted effort.

Perhaps you should have a better understanding for techonology before you go off and blab your mouth on how something is being exploited. In fact I would guess your exploiting it yourself. What are the chances that you hunted someone to blame so that you could have some regonition on your blog? I dont know and frankly I dont really care. Just dont be a fucktard next time..... people will actually listen to you then.

 
At 9:57 AM, Blogger Michael Bellavia said...

Despite the increasing lack of civility in the responses, I've decided to let these remain on the site for now. I would ask that folks curb the obscenities as they do nothing but obfuscate the discourse. And I'm sorry if obfuscate is too long of a word for those who only traffic in the four letter variety.

The overarching point is that regardless of the 'fault' lying with the T-shirt vendors or Google's technology, ultimately it has an impact on the perception of eBay's brand even if they too had no complicity in the keyword buys. All eBay had to do was patrol the use of their name and the way in which their affiliates were using their name.

 
At 2:26 AM, Anonymous Rainer said...

http://img328.imageshack.us/img328/5438/broken3lz.png

 
At 5:37 PM, Anonymous Anonymous said...

Yeah yeah, try typing in 'aborted foetuses' in Google and you'll also see sponsored ads on the right hand side from Ebay and Overstock stating their various aborted foetus bargains.

 

Post a Comment

<< Home