Wiki of TV?

Huge news this week. The future of TV for everyone will be served from one uber DVR. It's as if the Library of Congress held every TV show ever made, no matter how obscure, and you could access it anytime, anywhere, on any platform.

The implications for advertisers and the advertising industry are enormous. If I (as a rabid television consumer) can voluntarily engage with any kind of entertainment content I want, without ever having to see an ad, how do advertisers get their brand stories to foster that same kind of voluntary engagement? It starts with the advertiser's product or service being remarkable enough that an equally remarkable story can be crafted and told by their agency that would compel me to voluntarily engage with it as well. Agencies aren't usually known for being master storytellers so they've got an uphill battle ahead of them.

There will be more coming out on this very subject from Animax Entertainment in the near future.

Happy Canada D'eh!

As part of the Canada Day celebration, Bob & Doug McKenzie will greet millions of Canada.com subscribers via email. In the special "Happy Canada D'eh!" message from the stars of Global TV's Bob and Doug, the animated brothers let people know about Canwest's upcoming TV and "interweb" marathon. The online promotion was covered in Brunico's Media in Canada magazine.

Animax Entertainment wishes Canadians everywhere a happy Canada Day just as we prepare to celebrate America Day this weekend.

Producing Popzilla for MTV

While Bob & Doug McKenzie continues to do well on Global TV in Canada, Animax Entertainment is in the thick of animating Popzilla for MTV. The Flash animated sketch comedy show that skewers celebrities has been cranking with new bits added to the production pipeline every time a celeb does something dumb. We just hope that more of them stay alive so that we can (tactfully) make fun of them. RIP Michael Jackson, Farrah Fawcett and Ed McMahon.

Planet Color Press Continues

The pending Planet Color continues to make the rounds in the press. The latest coverage comes from KidScreen, Animation Magazine and Cynopsis Kids.

Bob & Doug in Top 10 Again

Last Week, Crave Online said Bob & Doug was one of the top shows to watch. Now comes word that Bob & Doug is one of the top 10 shows watched, period! It made the Top 10 on Global TV and is in the Top 20 overall in the 18-34 demographic. That means the core audience for the show were practically just getting out of diapers when Bob & Doug McKenzie first debuted on SCTV nearly 30 years ago. Animax is happy to see the McKenzies connect with any generation of hosers.

So Small Pets Launches

The Only Hearts Club's newest toy line for 2009, So Small Pets, just launched their new website. The site is complete with video and product information about the the fully poseable So Small Pets and shots of them in their cute outfits.

Neopets Berry Blast

Neopets just launched a new multiplayer Mini-Game in KeyQuest called Berry Blast. Blast those berries to win a prize!

Craving Bob & Doug

Crave Online named Bob & Doug one of the top shows to watch right now. Way to go McKenzie Brothers.

Todd on Animax

E3 & Licensing Expo

Yes, Animax can be in two places at once. Email us if you'd like to meet up at either E3 or Licensing Expo.

Exploring Planet Color

Virtual Worlds News went a little deeper on Planet Color, the virtual world that Animax is working on with SupperTime Entertainment and NY Times best-selling children's author Todd Parr. Read the article here.

Nick Game of the Week

Nickelodeon launched Battle for the Barn, its latest Game of the Week. Add aliens, spaceships, radioactive waste, eye-lasers and monster size versions of your favorite Barnyard characters into the mix and you have a fun online game all wrapped in fun classic B-movie style. Play it now on Nick.com.

Planet Color

Virtual World News and License Magazine picked up on a press release about the pending launch of Planet Color. Animax is developing an online playground for kids to interact with a new brand from NY Times bestselling children's author and illustrator, Todd Parr, and marketing partner SupperTime Entertainment. More info to come in the future.

YouTube News

Tim Jones, Animax COO, was quoted in a recent Mediaweek article about how YouTube is playing a role in the future of branded entertainment.

Mustache May Day 2009!

International Mustache Month usually occurs in February, but Animax didn't get our hair follicles in gear until April this year. So May Day was Mustache Day for the Animax staches to be revealed, and the photos are hair-raising. Even some of the ladies(?) got in on the action.